Did you know 98% of the population are exposed to Out of Home (OOH)/ Outdoor Advertising?
Adverts provide a welcome dose of information and entertainment to consumers who see them as a source of influence, rather than the distraction that print and online ads can often represent.
Total Excellium – With the launch of their new fuel product Excellium, Total required a space large enough to capture the attention of their audience. With this hoarding, we were able to provide a space which you could see from miles away.
Safaricom NHC Langata – Safaricom rolled out their new Home fibre project which required location specific advertising. What better way to do this than through our primely located street poles. These poles allowed Safaricom to reach their target audience at home.
Smirnoff mould – Smirnoff was looking that extra unique attribute that would set it apart from other billboards in Kenya. That’s where our billboard with a fitted mould came in. We provided a Smirnoff bottle mould to accompany their billboard on Thika Road to capture audience attention on the busy highway.
Digital Advertising Truck – Contextually relevant messaging on digital OOH increases spontaneous advertising awareness by 18% & a campaigns effectiveness by at least 15% especially with it’s Wi-Fi enabled capability that creates a symbiotic experience between mobile & OOH. It has the advantage of being flexible, having a more responsive & reactive broadcast reach at ‘moments that matter’ and agile deployment – making it a great option for the Smirnoff product/ campaign launch.